1653 Pizza co.
1653 Pizza is a unique pizzeria and bar located in Long Island, New York. This tasty pizza company was starting its social media presence from scratch.
about
They needed to build a social audience from zero but were unsure of the direction and approach needed to build a strong presence.
Ultimately, through a combination of effective content, community engagement practices, and unmatched food, the pizzeria landed in the Top 100 Long Island Restaurants of 2022.
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1653 Pizza Company needed to showcase that they were the top pizzeria in New York.
However, their lack of social media marketing stood in the way of that! The pizzeria was beginning its Instagram and Facebook channels from scratch.
Our goal was to grow a strong presence and highlight the uniqueness of 1653 Pizza Company!
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Our philosophy was to find holes in their competitors' social strategies and find ways to fill them.
Long Island is a crowded space for pizza, bars, and restaurants as a whole. However, many of them lacked the creativeness needed to socially separate themselves from the crowd.
Many of their competitors lacked high visual content, while heavily relying on graphics and underwhelming photography in their content.
In addition, we found that most of 1653's competitors were not leveraging the new features and algorithmic priorities that Facebook and Instagram offered.
We knew that by combining short-form videos with complimentary imagery and engagement, there was a massive opportunity to grow this pizzeria's social presence.
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"Focus on how to be social, not on how to do social."
While working on 1653 Pizza Company's Instagram and Facebook, we were tasked with:
• Developing social media strategies, structures, and processes
• Crafting monthly channel campaigns
• Coordinating and capturing content such as video and photography
• Post-production of all content
• Scheduling of content and execution of campaigns
• Handling of community engagement
• Tracking and reporting of all social goals and metrics
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It's been two years since the account launched, and we couldn't be happier.
As you know, the top goal was to grow 1653's Instagram and Facebook from zero. In the two years since the accounts were launched, we have been able to achieve:
• Over 10k Instagram followers
• Instagram engagement rate of 4.2%
• 2.4% organic conversion rate
• Facebook following of 1k
• Launch of a UGC program, providing the brand with an influx of social proof from customers and content
