Pals socks
Pals Socks is an extremely unique children’s apparel brand that works to help the next generation celebrate unique qualities and characteristics that make each of them so amazing!
about
Pals Socks needed to change their social media approach, as their audience growth declined, the engagement rate fell off, and their content had little direction and purpose.
Ultimately, through a combination of effective content, the launch of an affiliate program, and a passion for making the world a better place, Pals Socks was able to make an impact via social media.
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Pals Socks needed to deliver their mission in an effective way. One that resonated with their upbeat, positive audience and customer base.
Although Pals built a respectable social audience size of 10,000, they lacked engagement and customer activity.
Our goal was to enhance the brand image of Pals Socks while turning loyal fans into customer!
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Our first step was to understand the mission behind Pals Socks, and how to develop content and engagement practices that reflected the mission.
Once the origin of Pals Socks and brand mission was established, we began our research on competitors, similar brands in different verticals, and social media communities in which their demographic could be found.
Prior to us partnering with Pals, their content consisted of product shots, world events, and a behind the scenes look into the life of the CEO and Founder. This led us to learning that the best way to engage with the target audience was through personal content with subtle product integration, as direct promotions typically faired below average.
We knew that by leveraging the personal, fun-loving personality of Pals Sock, and combining it with effective engagement practices, there was a massive opportunity to grow this brand’s social presence.
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While working on Pals Socks’ Instagram, we were tasked with:
• Developing social media strategies, structures, and processes
• Crafting monthly channel campaigns
• Creating and capturing content such as photography and designed media
• Handling of community engagement
• Tracking and reporting of all social goals and metrics
• Launching an affiliate program, which drove brand loyalty and increased UGC
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Over an eight month period, we were able to garner exciting results!
As you know, the top goal was to increase audience engagement, increase audience size, and drive organic website traffic via social media. In the eight months, we were been able to achieve:
• A 3k increase in Instagram audience (from 10k to 13k)
• Cumulative Instagram engagement rate of 3.2% (was up from 1.1%)
• 5,000 website visits via Instagram (up from 1,200 visits in previous eight-month period)
• Launch of an affiliate program, providing the brand with an influx of social proof from customers
